Your Hispanic Advertising Agency - Los Angeles

Through targeted Latino market inquiry, focus groups, and behavioral observations we help identify, collect, and interpret sentiments towards brands.

We identify the moments that matter most to your target in the Hispanic market and unravel new opportunities for growth. Identifying key business questions, turning data into insight for maximum impact; with the strong ability to translate insights into actionable recommendations. We help you integrate consumer behavior into the storytelling process.

Strategy is at the core of everything that we do here. We start with defining the value propositions for your brand and create a plan to collect consumer validated, insight driven ways to connect with your desired target.

By leveraging market research and in-house data, we are able to further validate our proposed consumer insights strategy.

We work cross-functionally with R&D, Legal, Sales, and Marketing to make sure all of the major stakeholders are considered in the early stages of planning.

Let us help your organization craft the most heart-warming, entertaining, or humorous campaign your brand has seen.

With our in-house consumer insights and the creative intelligence of seasoned content creators we leverage the collected insights to help drive informed decisions on campaign strategy. We will help your organization consider content from varying perspectives (i.e. customer needs vs. business objectives; emotional vs. rational) and ultimately create a Hispanic advertising campaign that connects on the values that matter most to your consumer.

Where do you start when it comes to developing an influential campaign? Let our Hispanic marketing agency craft a story that resonates and truly connects with your consumers. One of our core services is assisting you in identifying the key market areas for growth potential within the Hispanic market and your industry.

Our team not only designs the go-to-market strategy for your campaign, they also place a heightened importance on analyzing the campaign results and customer behavior to identify actionable opportunities for additional engagement and customer retention.

Our team will evaluate the sentiments, differing responses of target segments, by channel, the impact of the campaigns on customer behaviors, and the ROI of campaigns.

Need a commercial? Want to share events or experiential marketing events with the world? Our team has some of the best production professionals, creating commercials for Fortune 500 companies and providing entertainment to millions.

Our team of creatives will help your organization create digital visual design assets and execute visual designs from start to finish. Our team has capabilities to support all efforts and initiatives across all digital channels.

With 81% of the population in the United States having a social profile, the social world has a tremendous influence on our day to day lives, including your target consumers. We take a young and fresh perspective on what is working in the digital space and how your brand can either establish or optimize their online presence to further connect with a targeted segment of the U.S. Hispanic market.

We have developed an in-house approach to identify activities with the highest potential impact aimed at reaching your desired target and providing the max benefit to this consumer as a whole.

Mel Rodriguez & Co. is one of the top Hispanic advertising agencies in Los Angles, helping brands connect with one of the fastest growing minority populations in the country, the Latino market population.