A Trusted Advertising Agency - Los Angeles
With a population of 57 million people and over $1.6 trillion in spending power it's hard to ignore an opportunity that is quickly growing, the U.S. Hispanic market. Given this demographic shift, it is paramount that sales planning continues to evolve to reflect this cultural diversity.
A recent Google study surveyed a select panel of senior-level marketers to see if the U.S. Hispanic audience was on their roadmap, and most saw 11 to 25% of their company's growth coming from this demographic in the next three to five years. Still, many brands surveyed didn’t have a marketing strategy or advertising agency to start engaging this audience.
I can’t be the only marketer that finds it baffling how the U.S. Hispanic market can be the most attractive and yet one of the most underserved at the same time. I have heard over and over from marketers about the importance of this consumer group, but in 2018 very few ad agencies Los Angeles, are working towards a strategy to specifically and meaningfully reach Hispanics in a culturally relevant manner.
Not every branding or digital marketing agency is created equal. The more consumers demand authentic and real voices from organizations, the more highly specialized and culturally aware businesses have to become. Understanding that you may have your go-to branding or ad agency, I've created in Mel Rodriguez & Co. a specialized approach that seamlessly integrate within all facets of work done by other advertising agencies. Our ad agency, located in the heart of Los Angeles challenges, elevates, and propels your organization to reach new heights with a highly specialized expertise no other ad agency on the market provides.
Powered by our own advertising agency proprietary tools and processes and combining traditional and digital expertise, Mel Rodriguez & Co., harnesses the latest consumer insights with market nuances to drive the most relevant and effective campaigns to reach a highly targeted audience.
Working in the Corporate consulting world for over seven years, I’ve witnessed first-hand how many Fortune 500 companies lagged in their efforts to authentically connect with the U.S. Hispanic market.
If your organization wants to increase their bottom line and their quarterly sales, something has to change. When you work with my ad agencies Los Angeles team you will get a strategy that will be 100% focused on increasing awareness and ultimately sales to your organization.
When I started this advertising agency I had to dig deep, I had to figure out what it was I could bring to the table in an increasingly saturated era. The common thread to my corporate consulting and digital media experience has always been my commitment to raising the Latino voice. This company is not just about marketing, it’s about empowering the everyday Latino and helping brands understand and identify ways that will truly connect. There is a big gap in the market, we’ve been taking the “Total Market” approach for far too long, and it’s no longer the right solution or an increasingly diverse population. We need to start getting granular, we need to look to understand the people behind the data, only then will we see the 1% difference and results most corporations are looking for to stand apart.
Mel Rodriguez & Co is one of the advertising agencies Los Angeles, consumer focused and culturally relevant. As one of the handful marketing agencies Los Angeles, that focus on the U.S. Hispanic population, we take a very targeted approach when it comes to engaging a new market share. As a leading digital marketing agency Los Angeles, we have found a way to bridge the colliding worlds of traditional and digital media. It isn’t enough to rely on the traditional methods, when we have a growing consumer base that is online.